Reuzel Concrete strong hold, matte water-based pomade 340 g (barber size)

Reuzel Concrete is one of the brand's strongest holds (10/10), yet completely matte and pliable. Water-based, with lanolin and beeswax – it adds definition, thickness and texture without weighing hair down.

Vanilla cola scent. Made in the USA. Size: 340 g (barber size).

Features

• Very strong hold (10/10), yet pliable – never stiff
• True matte finish (1/10)
• Definition, thickness and texture
• Water-based, won't weigh hair down
• Vanilla cola scent

Who it's for

• Strong, all-day matte hold that isn't rock-hard
• Medium and coarse hair – for definition and thickness
• Office-casual and textured styles alike
• Fine and longer hair too

Where it sits in the Reuzel range Concrete is the strong, pliable matte hold. The strongest matte hold is Reuzel Extreme Hold Matte; a softer, medium matte hold is Reuzel Clay. For more texture, Reuzel Fiber; for shine, Reuzel Blue or Reuzel Red.

How to use

Take a pea-sized amount, emulsify between your palms, then work through dry or towel-dried hair. Style with your hands or a comb. Wash out with shampoo.

Ingredients

• Water (Aqua)
• Petrolatum
• Cetearyl Alcohol
• Lanolin Wax
• Ceteareth-25
• Emulsifying Wax
• Propylene Glycol
• Cera Alba (Beeswax)
• PVP
• Tribehenin
• PEG-40 Hydrogenated Castor Oil
• Kaolin
• VP/VA Copolymer
• Bis-Diglyceryl Polyacyladipate-2
• Fragrance (Parfum)
• Equisetum Arvense (Horsetail) Extract
• Urtica Dioica (Nettle) Extract
• Hamamelis Virginiana (Witch Hazel) Leaf Extract
• Rosmarinus Officinalis (Rosemary) Leaf Extract
• Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
• Laurtrimonium Chloride
• Sodium Bisulfite
• Alpha-Isomethyl Ionone
• Coumarin
• Hexyl Cinnamal
• Hydroxycitronellal
• Linalool
• Benzyl Alcohol
• Caprylyl Glycol
• Sorbic Acid
• Phenoxyethanol

FAQ

How strong is it?
Very – 10/10 on the maker's scale, but lanolin and beeswax keep it pliable, not stiff.

How do I wash it out?
With shampoo. Only Blue and Red rinse out with water alone.

Is it shiny?
No, completely matte.

What hair type is it for?
Medium and coarse hair works best, but it also works on fine and longer hair.