American Crew Matte Clay Cream 150 ml
American Crew Matte Clay Cream is a modern matte styling cream for men who want natural texture, medium hold and flexible control. Its lightweight creamy texture spreads easily through the hair, helping you create a controlled but natural-looking style without weighing it down.
The formula is powered by kaolin clay to add texture and a visibly fuller appearance. The result is a clean matte finish with natural movement, making it a great everyday choice for styles that should look shaped, but not stiff.
Key features
- Medium hold for natural everyday styling
- Matte finish with no shiny look
- Kaolin clay helps build texture and a fuller appearance
- Lightweight creamy texture that does not weigh the hair down
- Flexible, reworkable control
- Made with 92% naturally derived ingredients
Who is it for?
Recommended for anyone looking for a natural matte style with medium hold. It is especially suitable for medium-length, straight or easy-to-style hair where the goal is texture, control and movement rather than a hard, locked-in finish.
How to use
Warm a small amount between your palms, then apply evenly to dry or towel-dried hair. Style as desired. For more texture, build up the product gradually in small amounts.
Ingredients (INCI)
Aqua/Water/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Tribehenin, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Ceteareth-25, Stearyl Alcohol, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, VP/VA Copolymer, 1,2-Hexanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Bentonite, Caprylyl Glycol, Kaolin, Panthenol, Benzyl Alcohol, Benzyl Benzoate, Beta-Caryophyllene, Citral, Citronellol, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Geraniol, Limonene, Linalool, Parfum (Fragrance), Pelargonium Graveolens Flower Oil, Pinene.
FAQ
What hold does it provide?
It provides medium hold, ideal for natural, textured everyday styles.
Is the finish shiny or matte?
It gives a matte finish, making it a good choice for a natural, non-shiny look.
Should I use it on dry or damp hair?
Apply it to dry or towel-dried hair, then shape the style as desired.
Can I restyle my hair during the day?
Yes, the flexible medium hold keeps the style reworkable throughout the day.
