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Brosh

Brosh – Japan's Favourite Pomade, Now in Your Hands

Born in Japan in 2017 from a collaboration between two world-renowned barbershops – Mr. Brother's Cut Club and Apache – Brosh was built for one purpose: to give barbers and their clients the best-performing pomade on the market. Today, it's Japan's #1 barbershop brand, trusted by professionals across the globe.

Every Brosh product is water-based, non-sticky, and easy to wash out with a single shampoo. The formulas are engineered for thick, dense hair – the kind of hair that defeats lesser pomades by noon. Housed in signature aluminium tins with distinctive artwork, each product carries a refined masculine scent: citrus, bergamot, woody, or spiced notes depending on the variant.

The range covers every style need: the iconic Original (strong hold, medium gloss), the bestselling Matte for a natural, no-shine finish, the Hard for maximum control, and the Clay Fiber and Fiber for texture, movement, and flexible hold. New to the lineup: beard balm, shaving gel and premium shampoo – everything you need for a proper barbershop routine.

36 products. Genuine stock. Ships immediately.

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16.3 €
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19.1 €
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External warehouse, delivery time approx. 7 days
16.3 €
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16.3 €
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12.3 €
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13.6 €
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27.3 €
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13.6 €
12.3 €
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15.0 €
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16.3 €
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Which Brosh Pomade Is Right for You?

Brosh Original: Strong hold, medium shine. The classic Brosh experience – light texture, never tacky, reshapable throughout the day. Also available as a 40g mini or 280g barber size.

Brosh Matte: Strong hold, zero shine. The most popular Brosh product. If you want a natural, clean look without the gloss, this is your go-to. Also available as a 40g mini or 280g barber size.

Brosh Hard: Maximum hold, high shine. Built for thick, stubborn hair that needs serious structure from morning to night. Also available as a 40g mini or 280g barber size.

Brosh Clay Fiber: Matte, flexible hold with texture. Keeps hair looking natural and full without weighing it down. Also available as a 40g mini or 290g barber size.

Brosh Fiber: Soft hold, matte finish. Adds definition and movement strand by strand – ideal for modern, relaxed styles. Also available as a 280g barber size.

No fragrance? The Brosh Original Unscented (115g) and the 280g version are the right choice.

Not sure where to start? Pick the Brosh Matte Pomade – it works on virtually every hair type and style.

Frequently Asked Questions about Brosh

Yes, all Brosh pomades are 100% water-based. A single shampoo is all it takes to wash them out completely – no greasy residue, no marks on the pillow.
For fine hair, go with Brosh Fiber or Brosh Clay Fiber. Both add texture and hold without weighing hair down or flattening it.
Brosh Hard was specifically engineered for maximum hold under heat and moisture. It's the go-to for anyone who needs their style to survive a full, active day.
Yes. All water-based Brosh pomades can be reactivated with a few drops of water and reshaped – a major advantage over oil- or wax-based alternatives.
Yes. The Brosh Original Unscented (115g) and 280g version are completely fragrance-free – perfect for sensitive noses or professional environments.
Both deliver strong hold. The difference is the finish: Brosh Original gives a natural medium shine – Brosh Matte delivers a completely flat, modern finish with zero gloss.
Brosh was originally developed for thick, dense Japanese hair – but works brilliantly on all hair types. For very fine hair: Fiber or Clay Fiber. For thick or stubborn hair: Hard or Original.
All in-stock items ship immediately. EU-wide shipping starts from just €7.80 – and it's completely free on orders over €70.
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